OPPORTUNITY IDENTIFICATION

In a month, we will identify 10 to 15 areas of innovation that we think you should consider.

For each, we will explain what it is, where it comes from, where it may go, and why we think it is an opportunity for you.

The goal is to give you an overview of all the areas of innovation that surround your business (or the category you want us to focus on).

DISCOVERY

The opportunity identification process can be complemented with discovery workshops (around two hours each). This is something we frequently do with boards of directors with:

• a discovery session of the broad FoodTech ecosystem
• a session of the various means to benefit from the ecosystem of innovation (incubators, investment, etc.)
• one or two sessions to focus on a specific area or the conclusion of the opportunity identification process.

MAPPING THE ECOSYSTEM

When we dive into an ecosystem, our first step is to map it. The goal is to identify:

• the various sub-categories and how they interact
• the past and current trends making up this ecosystem
• the leaders (leaders and corporations) of each segment, startups and corporations

USE CASE: INVESTMENT STRATEGIES FOR A CVC

ANTICIPATE

The last step is to use all the data and information gathered to anticipate how trends and technologies may evolve in the coming years. To do so, we use various Futures Thinking methods to build potential scenarios of how the future of the subject we are studying.

For each area, we explore the best course of action, which can range from :

• acquiring other ventures
• investing
• stimulating an ecosystem (by creating an incubator notably)
• creating internally new businesses.