🇩🇪 🏪 German supermarket Penny conducted a week-long trial raising the prices of nine dairy and meat products to reflect their true environmental and health costs. The goal is to kickstart a discussion on how to make prices reflect the environmental impact of food (the additional proceeds of the experiment will be donated to a charity).
🇨🇭💊 KetoSwiss, a Swiss startup, raised €4.4M for its migraine treatment based on a dietary-preventive therapy.
🇬🇧 🍄 Enough, a British B2B startup producing mycoproteins for plant-based alternatives raised €40M.
🇺🇸 📝 Highlight, a US-based startup, raised $18M for its product testing platform in the CPG industry. It has developed a community of 25,000 testers and a platform to automate all the steps of the product testing process.
🇺🇸 🌾 Bushel, a US-based startup, raised $26M for its platform that digitises the grain supply chain.
🇺🇸🔬 Jellatech, a US-based startup, raised $3.5M for its cell-based collagen production.
🇩🇪🥤 Holy, a Germany-based DTC beverage startup, raised €10.5M for its soft drinks. It sells a ready-to-mix powder, which is then more sustainable than existing beverages (as it doesn’t ship the same weight). This smart powder format also enables the startups to ship it directly to the consumer. It is also said to be a healthier alternative to leading brands. With this funding, the startup wants to expand its international and retail footprints.
